Reebok Promoted Activchill with Two-Minute Stationary Bike Rides
Laura McQuarrie — March 29, 2016 — Lifestyle
References: reebok & eventmagazine
'Activchill' is the name of a new line from Reebok that's designed to keep wearers comfortable even during sweaty activities with cool-to-the-touch fabric, high breathability, and moisture control features. In order to promote the cooling new activewear items to the public, Reebok set up a station at the Salon Body Fitness Paris expo that involved a stationary "assault bike."
Daring people were challenged to ride the stationary bike for a full two minutes in order to unlock Activchill items to take away. To make the challenge more interesting, the bike was hooked up to sensors to melt a block of ice in proportion to how much energy was being exerted by the rider.
Prior to this, Reebok launched a billboard that also challenged the public to test the limits of their bodies in order to walk away with free gear.
Daring people were challenged to ride the stationary bike for a full two minutes in order to unlock Activchill items to take away. To make the challenge more interesting, the bike was hooked up to sensors to melt a block of ice in proportion to how much energy was being exerted by the rider.
Prior to this, Reebok launched a billboard that also challenged the public to test the limits of their bodies in order to walk away with free gear.
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