The 'Acer Aspire S7' launch has used Megan Young as its cover girl. This celebrity-meets-tech film fuses humor and fame as a way to introduce the merchandise, gaining the attention of its youthful audience.
Young stars opposite an intense, scientific crew in Acer Aspire S7. The short clip begins with her professed interest in marine biology. She years to communicate with dolphins, and the breakout data system is able to fulfill her desires.
Acer's union of Hollywood glamor with marketing alters the direction and spirit of the company. The computers become instantly flashy, hip and even attractive for clients who may be vacillating between a series of laptops. And even where purchases aren't made, comic relief is still provided, improving the brand's overall character.
Why This Trend Is Growing
- Celebrity-endorsed Product Launches
- Using celebrities to promote product launches can captivate a youthful audience and bring attention to the merchandise.
- Fusing Humor and Fame in Marketing
- Incorporating humor and celebrity endorsements can alter the direction and spirit of a company's brand, making products more appealing to customers.
- Combining Hollywood Glamor with Marketing
- Using Hollywood glamor in marketing campaigns can instantly make products appear flashy, hip, and attractive to potential clients.
Industries Being Reshaped
- Technology
- Innovative marketing strategies can open up opportunities for technology companies to captivate new customers and increase brand awareness.
- Entertainment
- Collaborations between celebrities and brands create opportunities for the entertainment industry to leverage its influence and expand marketing reach.
- Consumer Electronics
- Incorporating humor and celebrity endorsements can make consumer electronics more appealing and help differentiate products in a competitive market.
