Recreational cannabis brand Ace Valley announced a new, three-year partnership with MediPharm Labs earlier this year. The companies have joined forces to release a new premium vape oil product and made the announcement this summer at an immersive launch party hosted inside Toronto's La Palma restaurant.
Based in British Colombia, Ace Valley is lead by Chief Executive Officer Mike Wagman -- also the founder of Ace Valley beer -- who describes MediPharm Labs as "the leader in cannabis extraction and purified cannabis concentrates in Canada."
Pat McCutcheon, Chief Executive Officer of MediPharm Labs further explains that "as more direct-to-consumer brands look to enter the rapidly growing cannabis consumer market, we will leverage our leadership position, extraction expertise and technology to produce innovative and advanced cannabis oil derivatives and build a diversified portfolio of high-margin, value add, white label products."
Key Themes Behind This Trend
- Direct-to-consumer Brands
- Opportunity for direct-to-consumer brands to enter the rapidly growing cannabis consumer market.
- Premium Vape Oil
- Innovation opportunity to develop and produce innovative and advanced cannabis oil derivatives.
- White Label Products
- Potential for creating a diversified portfolio of high-margin, value add, white label products.
Where This Applies
- Cannabis Extraction and Purification
- Industry leaders in cannabis extraction and purified cannabis concentrates to provide innovative extraction expertise and technology.
- Recreational Cannabis Brands
- Partnerships with established recreational cannabis brands to tap into the rapidly growing cannabis consumer market.
- Hospitality and Events
- Opportunity for immersive launch parties and events to promote and showcase new cannabis products.
