Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Absolut Launches Gallery to Share Consumer Photos

 - Feb 11, 2007   Updated: Jun 9 2011
References: lomography & absolut
For the first time ever in ABSOLUT history, people are encouraged to participate with own photos in the project. The pictures will be hand-fitted to the Gallery wall and featured in the exhibition.

The brief is straight to the point: "To shoot one or a series of images capturing your vision of ABSOLUT. Photographers are welcome to send in photos until February 28, 2007."

Implications - As the digital age advances, corporations have a valuable opportunity to build direct relationships with their consumers Online. One of the best ways a corporation can create a lasting connection with consumers is by running a contest that requests creative input from consumers, increasing interactivity.