For the first time ever in ABSOLUT history, people are encouraged to participate with own photos in the project. The pictures will be hand-fitted to the Gallery wall and featured in the exhibition.
The brief is straight to the point: "To shoot one or a series of images capturing your vision of ABSOLUT. Photographers are welcome to send in photos until February 28, 2007."
Implications - As the digital age advances, corporations have a valuable opportunity to build direct relationships with their consumers Online. One of the best ways a corporation can create a lasting connection with consumers is by running a contest that requests creative input from consumers, increasing interactivity.
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