Absolut Colors is Inspired by the Iconic Gilbert Baker Rainbow Flag
Meghan Young — July 8, 2015 — Lifestyle
References: absolut & designtaxi
The celebration for the recent Surpeme Court ruling regarding the United States' LGBTQ community continues to be on a high as the Absolut Colors bottle shows. Inspired by the iconic Gilbert Baker rainbow flag, it's a limited edition design that would add a vibrant addition to any bar -- home or proper establishment. While some may see the Absolut Colors as a marketing ploy, others will appreciate the support.
After all, Absolut Colors lets people celebrate in an appropriate fashion. It also adheres to the brands belief in "the right to express yourself in any way possible, which includes being able to love whomever you want to love." Absolut Colors is simply a visual representation of that.
After all, Absolut Colors lets people celebrate in an appropriate fashion. It also adheres to the brands belief in "the right to express yourself in any way possible, which includes being able to love whomever you want to love." Absolut Colors is simply a visual representation of that.
Trend Themes
1. LGBTQ Celebratory Products - Creating products that celebrate and support the LGBTQ community, such as the Absolut Colors vodka bottle, presents an opportunity for brands to tap into a growing market segment and show inclusivity.
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Industry Implications
1. Beverage - The beverage industry can explore opportunities to create and promote unique, inclusive, and celebratory products like the Absolut Colors vodka bottle to capture the attention and loyalty of diverse consumers.
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3. Marketing and Advertising - Marketing and advertising professionals can capitalize on the growing desire for inclusivity by developing campaigns that represent diverse communities, like the Absolut Colors vodka bottle, to create meaningful connections with consumers.
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