Lancôme’s Absolue The Serum is the Brand's Most Luxe Serum to Date
Laura McQuarrie — July 6, 2022 — Fashion
Absolue The Serum by Lancôme is a supercharged skincare serum (and the brand's most luxurious one to date) thanks to a formula that restores luminosity with exfoliating lactic, citric acids, a firming agent and an antioxidant-rich and exclusive blend of rose extracts.
Roses are the key to the formula's potent power and the innovative serum incorporates the newly patented Absolue Perpetual Rose, which is organically grown and harvested by hand in the South of France—and nowhere else in the world. This unique rose blooms continuously throughout the year, unlike most roses that bloom just once or twice a year. "This is a phenomenon of nature,” says Kate Cummings, brand marketing director of skincare for Lancôme.
This skincare solution is one that's both luxe and sustainable since the main component can be replenished with refills as needed.
Roses are the key to the formula's potent power and the innovative serum incorporates the newly patented Absolue Perpetual Rose, which is organically grown and harvested by hand in the South of France—and nowhere else in the world. This unique rose blooms continuously throughout the year, unlike most roses that bloom just once or twice a year. "This is a phenomenon of nature,” says Kate Cummings, brand marketing director of skincare for Lancôme.
This skincare solution is one that's both luxe and sustainable since the main component can be replenished with refills as needed.
Trend Themes
1. Regenerative Skincare - The success of Lancôme’s Absolue The Serum showcases the growing demand for regenerative skincare products that focus on natural ingredients and sustainability.
2. Exclusive Ingredient Sourcing - The use of the exclusive Absolue Perpetual Rose in Lancôme’s serum is part of a larger trend in the skincare industry, where brands are sourcing unique, high-quality ingredients for their products.
3. Luxury Beauty - As consumers continue to prioritize self-care and indulgence, luxury beauty products like Lancôme’s Absolue The Serum remain a strong trend in the industry.
Industry Implications
1. Skincare - The use of regenerative, sustainable ingredients is an opportunity for disruption in the skincare industry as consumers continue to prioritize natural, eco-conscious products.
2. Beauty - Luxury beauty products remain a strong trend in the industry, driving the continued development of high-end, exclusive ingredients and packaging.
3. Agriculture - The exclusive sourcing and cultivation of ingredients like the Absolue Perpetual Rose present an opportunity for innovation in the agriculture industry, specifically with regards to sustainable, high-quality crop production.
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