Advertising a new line of richly colored rugs, the ABC Carpet Color Reform Campaign shot by Jason Madara is incredibly captivating. The use of contrasting colors catches the attention of viewers, working to draw the eye down to the rugs which are the brightest parts of the images.
The Color Reform Spectrum Edition of rugs are all handwoven in Pakistan and have a distressed and faded appearance, giving each rug a unique look and vintage appeal. The ad campaign uses a worn-out backdrop where fluorescent colored paint is chipping off the walls and doors, giving the buildings a rundown appearance. This decaying beauty serves to enhance the luxurious rugs and make their elegance stand out.
The ABC Carpet Color Reform Campaign is vibrantly decadent.