A UK-based organization called Action on Addition has come up with a clever way to reuse the abandoned clothing left at dry cleaners. Instead of letting perfectly good suits and dresses wind up in the trash, this organization is making sure that the garments go to those who need them the most.
The Dry/Clean Initiative is a joint venture run by Action on Addiction and the ad agency Leo Burnett London. The program involves collecting abandoned clothing from dry cleaners across London and donating the garments to recovering addicts who need them for job interviews. The clothing not only helps those in the program make a good first impression, but it also helps them regain their confidence as they adjust to a sober lifestyle.
Similar to the way retailers are now recycling old garments, The Dry/Clean Initiative demonstrates a clever way to put old materials to new use and cut down on clothing waste.