The five colors of Skagen's Aaren Ocean watches (gray, black, moss green, white and dark blue) are stylish and sustainable thanks to the use of 100% recycled ocean-bound plastics for creating their forms. The timepieces are constructed out of fiber-reinforced recycled plastics that would have otherwise ended up where they shouldn't, and the design of the watch references the water with a wave-like texture.
This new addition to the Aaren collection expands upon previously used sustainable materials like recycled steel and aluminum, as well as leather alternatives like cork, apple and even mulberry bark.
Out of the five colorways, the white one is a limited-edition design that was created with the aid of Danish fashion influencer Emilie Lilja.
What's Driving This Trend
- Ocean-bound Plastic Products
- The use of ocean-bound plastics as raw materials for products is a trend to help address plastic waste and marine pollution.
- Sustainable Fashion
- Clothing and accessories made from recycled and eco-friendly materials are gaining popularity as more people prioritize sustainability in fashion.
- Circular Economy
- Companies that incorporate recycled materials and/or encourage recycling and upcycling in their production processes can lead to a more circular economy and decrease waste.
Who This Affects Most
- Fashion
- Fashion brands and designers can innovate by incorporating sustainable materials, such as recycled ocean-bound plastics, in their collections.
- Consumer Goods
- Manufacturers of consumer goods can create eco-friendly and socially responsible products using recycled materials, reducing their carbon footprint.
- Waste Management
- Companies specializing in waste management can create innovative solutions and technologies that promote recycling and repurposing of plastics and other materials.
