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Jolly Java Photography

A Week of Coffee Documents the Quest for the Perfect Cup of Joe

— April 8, 2011 — Unique
Aron Tzimas' 'A Week of Coffee' photo series is based off of Tzimas' blog Happy To Serve You, in which he documents his coffee shop experiences in Melbourne, Australia.

Tzimas' goal is to find the perfect cup of joe while beautifully documenting his finds through film. The photos are taken throughout his cafe visits, from start to finish. The coffee cups are beautifully shot against the coffee shop tables from a bird's-eye view. The eclectic coffee mugs contrasted against the darkness of the hot beverage create unique images that will never be duplicated.

Stills from 'A Week of Coffee' are available as limited-edition prints. The pictures themselves are a great decor idea for any coffee lover, and will add a unique touch to any room.
Trend Themes
1. Coffee Shop Experiences - Opportunity for coffee shops to enhance customer experiences through photography and storytelling.
2. Limited-edition Prints - Disruptive opportunity for photographers to offer limited-edition prints as a unique decor option for coffee lovers.
3. Bird's-eye View Photography - Innovative potential for photographers to capture visually appealing images of coffee cups using a bird's-eye perspective.
Industry Implications
1. Coffee Shops - Disruptive innovation opportunity for coffee shops to collaborate with photographers and create unique coffee shop experiences.
2. Photography - Opportunity for photographers to explore the niche market of coffee-related photography and offer limited-edition prints.
3. Home Decor - Innovative potential for home decor industry to feature limited-edition coffee-themed prints in their product offerings.
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