A Shoc Accelerator is a new line of plant-based drinks from performance energy brand Adrenaline Shoc and it sets itself apart with a thermogenic blend of functional ingredients. The zero-sugar canned beverages are available in varieties like Orange Mango, Cherry Limeade and Island Guava, which boast 200 milligrams of natural caffeine and metabolic support.
Thermogenic, or heat-producing, products are becoming popular for their ability to stimulate the metabolism and enhance performance with exercise.
The new line of beverages is said to be less carbonated than other canned beverages from the brand, which also makes smart energy drinks that are free from sugar, carbs, calories and chemical preservatives. Appealing to young consumers who are passionate about health and fitness, the beverages are as full-flavor as they are functional.
What's Driving This Trend
- Plant-based Performance Drinks
- The trend of introducing plant-based functional drinks to cater to health-conscious consumers is growing and offers opportunities for plant-based ingredient suppliers.
- Thermogenic Blends for Metabolic Support
- The trend of incorporating thermogenic blends in performance drinks to enhance metabolic support presents an opportunity for sports nutrition brands to differentiate themselves.
- Less Carbonated Canned Beverages
- The trend of offering low carbonated canned beverages provides an opportunity for beverage brands to appeal to consumers who prefer less fizz and a smoother mouthfeel.
Who This Affects Most
- Plant-based Beverage
- The plant-based beverage industry has the opportunity to create innovative and functional drinks by combining natural ingredients and functional blends.
- Sports Nutrition
- The sports nutrition industry can benefit from incorporating thermogenic blends in performance drinks to enhance metabolic support and improve athletic performance.
- Beverage Containers
- The beverage container industry has the opportunity to create more eco-friendly packaging options for canned beverages that appeal to health and eco-conscious consumers.
