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Literally Rocking Editorials

The Elle Sweden A Mighty Wind Photoshoot Incorporates Music

— January 22, 2013 — Pop Culture
The Elle Sweden A Mighty Wind photoshoot provides model Hedvig Palm with a rocker chic make over, one that was carried out by stylist Lisa Lindqwister.

Lindqwister chose to pair loose baggy suits, edgy all-white leather jackets and gilded blazers with a large electric guitar. This drove home the musical motifs of this Elle production instantly, fashion themes that will certainly be of mass appeal to the magazine's January 2013 readership.

Photographer John Scarisbrick pulled together Lindqwister's outfits and Palm's seductive poses by way of the grey backdrop. The black and white finishes played up on A Mighty Wind's grungy musical elements as bands and singers tend to prefer being captured in this exact light.
Trend Themes
1. Rock-inspired Fashion - Opportunity for fashion and apparel companies to create edgy, musician-inspired collections that appeal to a broad audience.
2. Musical Accessories in Fashion - Opportunity for fashion accessory brands to incorporate details of music in their products such as guitar belts, musical note earrings, etc.
3. Black and White Photography - Opportunity for photographers and fashion brands to experiment with monochrome photography and styling for a grungy, retro look.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can take advantage of the rock-inspired fashion trend to target a young and trendy audience.
2. Music - Musicians and music brands can partner with fashion and accessory companies to create merchandise that appeals to their fanbase.
3. Photography - Photographers can experiment with black and white photography techniques to create grungy, retro looks for their clients or publications.
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