London-based photographer Tom Lakeman created this unusual image collection that reads like a cookbook but is actually a non-edible series titled A La Cart. The series originated from the idea of creating meals out of trashed grocery lists.
Since grocery lists often contain random foods and even non-edible products such as paper towels, this artist decided to create a visual interpretation of these lists. The humor is quite evident in each image. For example, there is a "nine-volt battery burger" that looks like an average sandwich at first glace, but it actually contains a battery among the other ingredients.
The A La Cart recipe guide is set up just like a cookbook. There is an image of the first product next to the recipe, which in this case is simply a scribbled down list of items. The unusual art project presents a unique view of a weekly choice -- grocery shopping.
Why This Trend Is Growing
- Non-edible Art
- Exploring the creative potential of non-edible objects in art and design.
- Humorous Food Photography
- Using humor to create visually engaging food-themed photographs.
- Unconventional Cookbooks
- Challenging traditional cookbook formats and content through innovative approaches.
Industries Being Reshaped
- Art and Design
- Opportunity to explore and showcase the artistic potential of everyday objects.
- Photography
- Identification of new approaches to food photography that capture attention through humor and creativity.
- Publishing
- Innovation in cookbook publishing by experimenting with unconventional formats and content.
