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The A Kind Of Guise Fall/Winter 2012 Lookbook is Classy

— September 6, 2012 — Fashion
You don’t need to have a full-grown beard to appreciate the new A Kind Of Guise Fall/Winter 2012 Lookbook, but it helps.

This collection on men’s autumn apparel features a great mix of style. It can be said that thick, warm pea-coats and using multi-layered clothing is going to be the norm for the reminder of 2012. A Kind Of Guise started off as a project for school in 2009 and has since turned into a very successful label.

The Fall/Winter collection consist of a number of thick patterned sports coats, puff jackets, sweaters, bags and beanies, dress shirts and a great selection of other stylized coats.

Interestingly, A Kind Of Guise chose to use models flaunting fully grown beards, which in my opinion gives the look book a very authentic “outdoorsman” feel to it.

Trend Themes

  1. Full-grown Beards — The use of models with full-grown beards in the A Kind Of Guise Fall/Winter 2012 Lookbook may spark a trend in men's grooming products and services.
  2. Thick, Warm Pea-coats — The popularity of thick, warm pea-coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may inspire a trend in the outerwear and winter fashion industry.
  3. Patterned Sports Coats — The use of patterned sports coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may signal a trend towards bolder, more daring patterns in men's formal wear.

Industry Implications

  1. Men's Grooming Products — The use of models with full-grown beards in the A Kind Of Guise Fall/Winter 2012 Lookbook may spur innovation in men's grooming products.
  2. Outerwear and Winter Fashion — The popularity of thick, warm pea-coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may present an opportunity for innovation in the outerwear and winter fashion industry.
  3. Men's Formal Wear — The use of patterned sports coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may create opportunities for innovation in the men's formal wear industry.
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