The MSGM Resort collection for 2014 boasts an abundance of printed fabrics and vibrant separates. The womenswear range by Massimo Giorgetti features the designer’s signature use of floral patterns, vivid colors and silhouettes that are both flowing and feminine.
Standouts from the collection feature wide-legged trousers and crop tops that are displayed in a matching print along with light bomber jackets that are easy to layer during cooler summer nights.
The MSGM Resort collection for 2014 is youthful and carefree in its aesthetic. The range is perfect for tropical vacations and features pieces that can be worn together or separately to make a statement. If you’re a fan of bright colors, you will absolutely love this collection.
What's Driving This Trend
- Floral Patterns
- The use of floral patterns across a range of fashion items provides an opportunity for disruptive innovation within textile manufacturing and distribution.
- Matching Separates
- The use of matching separates provides opportunities for disruptive innovation in e-commerce and supply chain management.
- Layering Pieces
- The prevalence of layering pieces in this collection provides an opportunity for disruptive innovation in the area of sustainable fashion design.
Who This Affects Most
- Fashion Design
- This trend represents an opportunity for innovative designers to create unique textiles and patterns.
- E-commerce
- The trend of matching separates provides an opportunity for e-commerce businesses to increase sales with coordinating pieces that are easy to purchase together.
- Sustainable Fashion
- The trend towards layering pieces creates an opportunity for sustainable fashion designers to create versatile and durable clothing items that can be reused in multiple outfits.
