Mane introduced an experimental garden in Grasse dedicated to fragrance and aromatic plants, created in partnership with local grower Sébastien Rodriguez and the Les Fleurs d’Exception du Pays de Grasse association. The site serves as a living laboratory featuring emblematic species such as rose, jasmine and tuberose, alongside new hybrids developed with scientific institutes. It also includes a mobile laboratory for on-site analysis and extraction.
Mane said the garden will support regenerative agriculture trials and its redesigned enfleurage extraction system, E-Pure Jungle Essence, enabling fragrances to be extracted from freshly harvested plants to better preserve delicate aromatic compounds. Researchers will also study how soil, climate and cultivation practices influence scent profiles.
For perfumers and consumers, the project promises more diverse, traceable natural ingredients while advancing sustainable sourcing and botanical research for the next generation of fragrance development.
Image Credit: Mane
What's Driving This Trend
- Living Fragrance Labs
- Living botanical testbeds are transforming scent creation into a data-rich process where cultivation conditions, plant genetics and extraction methods shape proprietary aromatic ingredients.
- Regenerative Scent Sourcing
- Regenerative agriculture trials in aromatic crops are creating new pathways for traceable naturals that combine environmental restoration with premium fragrance differentiation.
- Fresh-plant Extraction
- Mobile and on-site extraction systems are enabling delicate floral compounds to be captured closer to harvest, expanding the palette of natural scents available to perfumers.
Who This Affects Most
- Fragrance
- The fragrance industry is gaining access to more diverse, traceable and scientifically characterized natural ingredients that support next-generation luxury and sustainable scent development.
- Agriculture
- Specialty agriculture is evolving through hybrid aromatic plants, soil-scent research and regenerative cultivation models that increase the commercial value of localized growing systems.
- Beauty
- Natural beauty markets are benefiting from ingredient transparency and botanical innovation that connect product performance, provenance and sustainability in premium consumer offerings.
