The Fitbit Flex wearable fitness tracker certainly attracted heaps of attention as well as praise when it was first released a few years ago, and its successor is now set to garner its own plaudits thanks to its boosted set of features.
The latest and greatest Fitbit Flex 2 is a wristband that offers extra functionality and durability from a significantly smaller and more compact package. This device is 30 percent smaller than its predecessor, and is totally swim-proof, so it can be used to keep tabs on your swimming pool-based fitness workouts.
This compact and well-designed wearable fitness tracker will appeal to people who like to chase their fitness goals in the swimming pool rather than the running track.
Key Themes Behind This Trend
- Waterproof Wearables
- The trend of waterproof wearables presents an opportunity for innovative fitness tracking devices that can be used during swimming workouts.
- Compact Fitness Trackers
- The trend of smaller and more compact fitness trackers opens up possibilities for wearable devices that provide enhanced functionality in a compact form factor.
- Swimming Pool-based Fitness
- The trend of fitness workouts in swimming pools creates a demand for wearable fitness trackers that are specifically designed for tracking and monitoring swimming activities.
Where This Applies
- Fitness Technology
- The fitness technology industry has the opportunity to develop and manufacture waterproof, compact, and feature-rich wearables for tracking swimming workouts.
- Sporting Goods
- The sporting goods industry can capitalize on the trend of swimming pool-based fitness by creating swim-friendly wearables that cater to the needs of swimmers and fitness enthusiasts.
- Health and Wellness
- The health and wellness industry can tap into the trend of waterproof wearables to provide individuals with accurate and reliable fitness tracking options for swimming activities.
