OmniActive Health Technologies is expanding its women’s health portfolio with Fenavari, a clinically studied botanical ingredient designed to support women throughout perimenopause, menopause and post-menopause. The formulation combines standardized extracts of fenugreek and shatavari to address multiple midlife wellness concerns within a single ingredient. Clinical research involving 138 women found that Fenavari supported areas including hot flashes, night sweats, sleep quality, mood, sexual wellness and healthy hormonal balance, with some improvements observed as early as day 14.
The multi-benefit approach responds to growing demand for natural menopause support while moving beyond products designed around a single concern. For supplement, functional food and beverage companies, Fenavari provides a clinically supported ingredient that can simplify product formulation and enable the development of more comprehensive women’s wellness offerings. Its plant-based positioning could also help brands appeal to consumers seeking natural, science-backed options for managing midlife hormonal changes.
Image Credit: OmniActive Health Technologies
Why This Trend Is Growing
- Multi-benefit Menopause Support
- Comprehensive botanical formulations are reshaping midlife wellness by bundling relief for sleep, mood, hormonal balance and vasomotor symptoms into simpler consumer products.
- Clinically Backed Botanicals
- Science-supported plant ingredients are creating white space for natural health brands seeking credibility in categories historically dominated by single-symptom or pharmaceutical solutions.
- Midlife Women’s Wellness
- The growing focus on perimenopause, menopause and post-menopause is expanding opportunities for targeted products that treat hormonal transition as a broader lifestyle and health platform.
Industries Being Reshaped
- Dietary Supplements
- Supplement makers can differentiate with standardized botanical blends that reduce formulation complexity while addressing multiple high-demand menopause concerns.
- Functional Food and Beverage
- Beverage, snack and nutrition brands are gaining room to integrate women’s hormonal wellness benefits into everyday consumption formats with plant-based active ingredients.
- Women’s Health
- Specialized wellness companies are benefiting from a broader definition of menopause care that includes emotional, sexual, sleep and metabolic support alongside symptom relief.
