Stylish Soldier Outerwear

The Wire Big Hood Fishtail Parka Puts a New Twist on a Classic Style

In its latest collection of outerwear, online specialty retailer Guylook offers up some truly striking style with this modern take on a classic coat with its Wire Big Hood Fishtail Parka. This modern version of the jacket, inspired by parkas worn in the US military that were created to help keep soldiers warm and dry when out for days on the battlefield, has been re-envisioned with oversized tailoring for a more hip, youthful and edgier style.

It’s also crafted with what the shop calls a “super-sized wired hood” that is sure to give you a dynamic, bold look while protecting your head from the elements. Other fashion-forward details of this jacket include a fishtail back and a dense quilted lining. Available in green and black, the Wire Big Hood Fishtail Parka from Guylook will give its wearer a casually cool street style that will enhance any look.

Modern Military Style
Opportunities for disrupting traditional military-inspired fashion with contemporary design.
Oversized Tailoring
Disruptive fashion innovation opportunities focusing on unconventional proportions and designs.
Dynamic Wired Hoods
Innovative opportunities for high-performance outerwear designs that incorporate functional and fashion-forward elements like super-sized wired hoods.

Sectors Adopting This

Fashion
Opportunities for fashion retailers to explore new designs and materials with modern military-inspired styles.
Outdoor Wear
Disruptive outdoor outerwear innovations can involve incorporating stylish design elements with high-performance materials for extended outdoor activities.
Textile
Opportunities in textile innovation include developing performance fabrics for enhanced waterproofing and durability for modern military-inspired styles.
SCORE
5.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 79%
Freshness 8%