The Spring/Summer 2010 9Five Eyewear lookbook is the kind of advertising that makes me want to take my shades off so I can better look. It is also the kind of advertising that makes you want to put a pair of shades on so no one can tell you have been looking for so long.
The 9Five Eyewear 2010 campaign features models wearing the lastest 9Five styles, spending a lazy day laying in the sun, sucking on lollipops. Obviously the message is that life looks better in their sunglasses.
What Makes This Trend Stand Out
- Lazy Advertisement
- Opportunity for advertisers to explore relaxed and laid-back advertising campaigns to capture consumer attention.
- Fashion Lookbooks
- Increasing trend of eyewear brands using lookbooks as a visual representation of their latest collections to appeal to fashion-conscious consumers.
- Influencer Marketing
- Potential for eyewear brands to partner with influencers and models to showcase their sunglasses in trendy and aspirational settings.
Sectors Adopting This
- Eyewear
- Eyewear brands can leverage lazy, sun-soaked advertising to promote their products and position them as lifestyle accessories.
- Fashion
- Fashion industry can adopt the use of lookbooks as a creative and engaging way to showcase eyewear collections and drive sales.
- Advertising
- Advertisers can explore lazy and laid-back advertisement approaches to captivate and resonate with their target audience.
