New Balance introduces two new tonal iterations of its 992 sneaker silhouette, both of which are complete in a vibrant finish. The colorways are set to launch officially in 2020 and it features the options of 'Multicolor' or 'blue, white, and rose.
The sneakers are made up of overlapping panels throughout the uppers in materials that blend together mesh and suede for textural contrast. The Multicolor option features an impressive palette of yellow, purple, white, red, blue, orange, green, and more. It sits on top of an EVA midsole foundation that is backed with Ndurance technology and semi-clear rubber components. The back of the shoe highlights some branding accents in a retro design aesthetic.
Image Credit: 43einhalb
Key Themes Behind This Trend
- Vibrant Retro Sneaker Colorways
- The trend towards nostalgic, vibrant color schemes on classic sneaker silhouettes presents an opportunity for innovative new designs.
- Textural Contrast in Sneaker Materials
- The trend towards blending different materials in sneaker uppers opens up opportunities for creative textural contrast.
- Retro Design Accents
- The trend towards vintage design elements on modern sneakers presents opportunities for nostalgia-inspired brand collaborations and limited edition releases.
Where This Applies
- Athletic Footwear
- The athletic footwear industry can embrace vibrant, retro-inspired colorways and innovative textural contrast to create fresh takes on classic silhouettes and attract nostalgic consumers.
- Fashion and Apparel
- The fashion and apparel industry can tap into the trend towards retro design elements and bold color palettes to create eye-catching, statement-making fashion pieces and accessories.
- Marketing and Advertising
- The marketing and advertising industry can leverage the trend towards nostalgia and vintage design to create compelling campaigns that resonate with consumers and evoke a sense of familiarity and warmth.
