The '99 Cents' photography exhibit at the 2010 CONTACT Photography Festival in Toronto features photographs that explore the theme of what organizers call the greatest ploy in the history of marketing: everything and anything for 99 cents.
The 99 Cents photography exhibit features both literal and figurative visual interpretations by artists including Ryan Louis, Rebecca Lo, Michael Thompson and Kathryn Bailey. By the same token, beer, wine and food at the opening will be priced at--you guessed it--99 cents.
What Makes This Trend Stand Out
- Affordable Art
- Disruptive innovation opportunity: Creating a platform that connects artists and art lovers looking for affordable artwork.
- Marketing Strategies
- Disruptive innovation opportunity: Developing new marketing strategies that leverage the concept of offering products or services at a low, fixed price.
- Value Perception
- Disruptive innovation opportunity: Exploring ways to enhance the perceived value of products or services by offering them at a highly affordable price point.
Sectors Adopting This
- Art and Photography
- Disruptive innovation opportunity: Introducing innovative approaches to make art and photography more accessible and affordable to a wider audience.
- Retail
- Disruptive innovation opportunity: Disrupting traditional retail models by offering products and services at fixed, low prices to attract customers.
- Food and Beverage
- Disruptive innovation opportunity: Exploring the strategy of offering food and beverage items at highly affordable prices to attract customers and increase sales.
