93 Boys is a brand-new "equity-focused cannabis company" launched by the famous Chicago rapper and activist Vic Mensa. The initiative is making history as the first Black-owned cannabis brand in the state of Illinois.
Many celebrities have turned to cannabis entrepreneurship in recent years—from Snoop Dogg's Death Row Cannabis to Seth Rogen's Houseplant. Vic Mensa is doing it a bit differently, however. At the heart of 93 Boys' mission is the "reinvestment in the communities and individuals that have been historically and disproportionately affected by outdated laws, prejudices, and assumptions regarding cannabis consumption." 93 Boys will uphold this ethos in a number of ways. For one, the brand will deliver sustainable cannabis products through a partnership with aerīz. Secondly, 93 Boys is undertaking a Books Before Bars initiative to provide books to underserved Illinois prison libraries.
Image Credit: 93 Boys
What Makes This Trend Stand Out
- Equity-focused Cannabis Brands
- Creating cannabis brands that focus on equity and social justice through initiatives like community reinvestment and providing resources to underserved communities.
- Partnerships with Sustainable Cannabis Growers
- Partnering with sustainable cannabis growers to ensure ethics and sustainability are at the forefront of the cannabis industry.
- Community-based Cannabis Initiatives
- Developing community-based initiatives that contribute to social justice causes, like promoting literacy and providing resources to underserved prison libraries.
Sectors Adopting This
- Cannabis
- Creating cannabis products that are focused on equity, sustainability, and community-based initiatives.
- Social Justice
- Partnering with social justice organizations to promote equality and equity within the cannabis industry.
- Prison Reform
- Developing initiatives that provide resources and promote literacy for underserved prison libraries.
