With the anniversary of September 11th upon us, the 9/11 Survivor Tree is an artistic and beautiful way to remember the tragic event that took place 13 years ago. BBDO created a memorial campaign driven by Twitter to not only pay tribute to the victims of September 11th, but to also mark the opening of the 9/11 Memorial and Museum.
Narrated by EGOT-winning actress Whoopi Goldberg, the 9/11 Survivor Tree is an animated children's poem telling the tree's story and enabling parents to have discussions with their kids. Serving as the centerpiece of the 9/11 Memorial and Museum and anchor of the anniversary campaign, the remarkable tree will have a corresponding ebook. Meanwhile the social media fundraising initiative asks people to donate via tweet to support the national organization.
What Makes This Trend Stand Out
- Artistic Memorial Campaigns
- Creating artistic and beautiful campaigns to commemorate tragic events like September 11th and engage people in honoring the victims.
- Animated Children's Poems
- Using animated poems to tell stories that allow parents to have discussions with their kids about sensitive topics like tragic events.
- Social Media Fundraising Initiatives
- Using social media platforms like Twitter to encourage people to donate via tweets and support national organizations.
Sectors Adopting This
- Advertising and Marketing
- Creating memorial campaigns that use artistic elements to engage people and honor victims can be a disruptive innovation opportunity in the advertising and marketing industry.
- Publishing
- Creating ebooks and other storytelling mediums like animated poems can be a disruptive innovation opportunity in the publishing industry.
- Nonprofit and Philanthropy
- Using social media fundraising initiatives can be a disruptive innovation opportunity for nonprofit organizations to raise funds and mobilize support.
