7-Eleven's 7NOW delivery smartphone app has now been updated to include locations called 7NOW Pins that can be used to receive deliveries in convenient locations. Knowing that consumers are not always at work or at home when they want something delivered, 7-Eleven now gives consumers the ability to have items conveniently come to them at parks, beaches, sports fields and other entertainment venues with non-traditional addresses.
With 7NOW Pins, app users are able to effortlessly place orders for drinks, fresh and hot food, snacks, cosmetics and home goods, as well as alcohol in participating markets.
Just last year, Domino's unveiled an innovation similar to 7-Eleven's 7NOW Pins in the form of Domino's Hotspots that also offer the same level of freedom and flexibility when it comes to out-of-home mobile ordering.
What's Driving This Trend
- Flexible Convenience Store Deliveries
- Disruptive innovation opportunity: Expanding delivery options beyond traditional addresses to include parks, beaches, sports fields, and other entertainment venues.
- Mobile Ordering Apps for Out-of-home Deliveries
- Disruptive innovation opportunity: Developing smartphone apps that allow users to conveniently order and receive products in non-traditional locations.
- Convenience Store Delivery Partnerships
- Disruptive innovation opportunity: Forming partnerships between convenience stores and delivery services to offer flexible and convenient delivery options to consumers.
Who This Affects Most
- Convenience Store Industry
- Disruptive innovation opportunity: Implementing new delivery strategies to reach customers beyond traditional store locations.
- Food Delivery Industry
- Disruptive innovation opportunity: Expanding delivery services to include non-traditional locations and partnering with convenience stores to offer a wider range of products.
- Mobile App Development Industry
- Disruptive innovation opportunity: Creating mobile apps that enable users to order and receive products in unconventional settings, opening up new possibilities for on-demand delivery services.
