7AM recently launched a collection of children's backpacks in fresh colorways and exciting silhouettes, just in time for summer vacations and day camps. The backpacks are also ideal for getting a jump start on back-to-school shopping.
Rebecca Campora, a French designer of one of the only PETA-approve accessory lines, designed 7AM's MINI and MIDI backpacks to appeal to every unique little personality. Each bag is made with padded shoulder straps to ensure maximum comfort. In addition, the backpacks boast a water-repellent outer shell and are machine washable. Consumers can select from various styles, including the Wings backpack, Dino backpack, and Bows backpack. Each bag is available in various colors, including Rose Dawn, Matcha, Mirage, Violet, and Stella Grand.
Image Credit: 7AM
What's Driving This Trend
- Travel-ready Backpacks
- As travel restrictions lift, bags designed with features specifically for travel could be a major trend.
- Personalized Kid's Accessories
- Customizable backpacks catered towards a child's individual tastes and personality could be a potential growth opportunity for retailers.
- Sustainable Children's Products
- More eco-friendly materials used to make children's accessories could appeal to parents who want to teach their children about sustainability.
Who This Affects Most
- Children's Retail
- Children's retailers could capitalize on the demand for travel-ready backpacks and customizable products, such as 7AM's collection.
- Travel Retail
- Travel retailers could offer backpacks that have features specifically for travel, such as water-repellent material and padded shoulder straps.
- Eco-friendly Retail
- Retailers that sell eco-friendly products could offer more sustainable children's products, including backpacks and accessories.
