New Balance's '754 Woods Pack' will be sold exclusively in Canada. The classic New Balance silhouette is maintainedand will feature a unique blend of bright colors. The limited edition sneakers provide a retro feel, giving Canadians five unique pairs to choose from.
In promoting the event, New Balance deceptively gave everyone in Canada a pair of these sneakers. The giveaway however, was a humorous prank that took place in the small rural town of Canada, Kansas.
Despite the deceptive video, the promotion is exclusively for Canadians. It is extremely rare for the shoe brand to only release a collection in Canada and not the US. Perhaps this marks a new direction for the retailer who may soon offer nation-specific collections and styles.