New Balance continues to grow its Made in UK line with a new iteration of the 991 sneaker model as it gets a new Sequoia colorway palette. The sporty shoes are detailed with a 'falcon' mesh material as the underlays to allow for seamless breathability.
This is joined by tonal leather trimmings that can be seen throughout the upper wrapping around the ankle section and the toe box. The mudguards, heel counters, and medial panels are complete with a dusty brown tonal suede material for a touch of textural contrast. The same tone can be seen detailing the N logo on the lateral side of the shoe in a sleek leather as MADE IN ENGLAND details the tongue tags to round it out.
Image Credit: New Balance, <a rel='nofollow' href='https://hypebeast.com/uk/2023/7/new-balance-made-in-uk-991-sequoia-m991pty-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.newbalance.co.uk/'>newbalance</a>
What's Driving This Trend
- Made in UK Sneakers
- New Balance's Made in UK line presents an opportunity for other footwear brands to showcase the craftsmanship and quality of their products.
- Colorway Palette Expansion
- The trend of expanding colorway options for sneakers opens up opportunities for customization and personalization within the footwear industry.
- Breathable Mesh Materials
- Incorporating breathable mesh materials in footwear design can disrupt the sneaker market by providing enhanced comfort and ventilation.
Who This Affects Most
- Footwear
- The footwear industry can leverage the Made in UK trend to emphasize their brand's heritage and quality craftsmanship.
- Fashion & Apparel
- The expansion of colorway options in sneakers presents opportunities for fashion and apparel brands to collaborate and create unique sneaker collections.
- Textile & Materials
- The demand for breathable mesh materials in sneakers opens up innovation opportunities for textile and materials companies to develop advanced fabric technologies.
