75 Watt by Cohen Van Balen, a London-based design studio made up of Tuur Van Balen and Revital Cohen, can be thought of as both a product and a performance. Nevertheless, the more people become familiar with the project, they will realize it is more the latter than the former.
While 75 Watt by Cohen Van Balen revolves around an object, it is a rather nonsensical one that does nothing. But it isn't purposeless. Instead, the process necessary to mass produce this object creates a choreographed dance that in itself is the product. Van Balen reveals, "All of its dimensions, components and materials are designed to create specific movements when they are put together."
75 Watts by Cohen Van Balen was shot on location in a Thermopot factory in China.