'720 Degrees' at the Israel Museum is a immense levitating cinema that was designed by Ron Arad. This circular installation is designed to be in the rose garden, and it will be raised 24 feet above the ground by 5,600 silicon rods. These rods will make the installation visible from any spot in the museum.
The idea behind this project was to build a structure that brings hope to the future of cinemas. With the increasing amount of movies available to download online, many people fear that movie theatres will soon become obsolete. The cinema will feature films by Christian Marclay, Ori Gersht and David Shrigley during the three weeks it is installed. Rob Arad is known for his culturally creative installations, and this specific cinema shows an innovative way of looking at art.