The '72 Hour Cabin' Invites Stressed Out Professionals to Disconnect
Ellen Smith — September 21, 2017 — Eco
References: visitsweden & adweek
The '72 Hour Cabin' is a social experiment and art project that aims to answer a question: "can nature really cure stress?"
The program, which plans on investigating nature's effects on human beings, is sending five individuals who all hold incredibly stressful job positions, into a glass-enclosed "chillout cabin" situated on a whimsical island. The five participants, who consist of "a London broadcaster, a Parisian taxi driver, an event planner from New York, a German police officer, and a British travel journalist," will be forbidden from contacting the outside world, but are invited to hike, cook, fish and swim while taking in the gorgeous surroundings.
Researchers will be present throughout the experiment, monitoring any changes in the participants well-being, stress levels and problem-solving abilities.
The program, which plans on investigating nature's effects on human beings, is sending five individuals who all hold incredibly stressful job positions, into a glass-enclosed "chillout cabin" situated on a whimsical island. The five participants, who consist of "a London broadcaster, a Parisian taxi driver, an event planner from New York, a German police officer, and a British travel journalist," will be forbidden from contacting the outside world, but are invited to hike, cook, fish and swim while taking in the gorgeous surroundings.
Researchers will be present throughout the experiment, monitoring any changes in the participants well-being, stress levels and problem-solving abilities.
Trend Themes
1. Nature Therapy - The '72 Hour Cabin' experiment explores the healing effects of nature on stress and well-being, presenting an opportunity for the development of nature-based therapy programs.
2. Digital Detox - The '72 Hour Cabin' invites professionals to disconnect from the digital world, showcasing an opportunity for businesses to create innovative solutions for digital detoxification and mindfulness.
3. Experiential Travel - The '72 Hour Cabin' highlights the demand for immersive travel experiences that promote well-being, opening up possibilities for the travel and tourism industry to offer unique stress-relieving adventures.
Industry Implications
1. Health and Wellness - The '72 Hour Cabin' experiment emphasizes the potential for nature-based therapies to improve mental health, presenting opportunities for businesses in the health and wellness industry to integrate nature into their offerings.
2. Technology - The '72 Hour Cabin' highlights the need for innovative technologies to support digital detox and mindfulness practices, creating opportunities for businesses to develop products and services that facilitate disconnecting from the digital world.
3. Travel and Tourism - The '72 Hour Cabin' showcases the growing interest in experiential travel and well-being-focused adventures, providing opportunities for the travel and tourism industry to offer unique stress-relieving experiences in natural settings.
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