Typically, downloading a movie online is far cheaper than heading to the movie theater. This wasn’t the case, however, for a man named Alberto, who was whacked with a $62,000 bill after he downloaded ‘Wall-E’ to his computer with a 3G broadband card while in Mexico.
Naturally, Alberto argued the fairness of the bill’s exorbitant sum, and the carrier agreed to knock his bill down to the actual bandwidth costs imposed on the carrier—a sum that still equaled $17,000.
Key Themes Behind This Trend
- Movie Streaming
- Opportunity for disruptive innovation in online movie platforms with affordable pricing.
- Mobile Broadband
- Disruption potential in mobile broadband plans and pricing to avoid excessive fees for downloading content.
- Data Usage Monitoring
- Innovation in data usage monitoring tools to help users keep track and manage their data usage to avoid unexpected bills.
Where This Applies
- Streaming Services
- Offering affordable movie streaming options for consumers to avoid costly downloads.
- Telecommunication
- Revamping mobile broadband plans and pricing structures to provide fair and affordable data usage.
- Software Development
- Developing data tracking and management tools to help users monitor and control their data usage in real-time.
