Photographer Mario Testino's 59th Towel Series adds to his widespread collection of de-stressed celebrities and models. In each image, Testino has captured an assortment of high profile individuals while clad in bathrobes and towels, making the collection come across as relaxed and markedly simplistic.
Sienna Miller is the subject of the 59th edition of Testino's epic photography project. Wearing nothing but a housecoat, Miller looked straight at the lens, allowing him to capture all of her features with a black and white filter.
Although these snapshots are high end and in many senses controversial, they are nonetheless available for public viewing via Testino's Instagram account. This aspect of widespread visibility will contribute to the growing popularity of the Towel Series.
Why This Trend Is Growing
- De-stressed Celebrities
- Opportunity to market de-stressing products and services to celebrities and high profile individuals.
- Relaxed Marketing Campaigns
- Opportunity to create advertising campaigns using relaxed and simplistic visuals.
- Accessible High-end Photography
- Opportunity to make high-end photography more accessible through social media and online sharing platforms.
Industries Being Reshaped
- Fashion Industry
- Opportunity to incorporate more relaxed and comfortable clothing into high fashion brands.
- Photography Industry
- Opportunity to create a new line of accessible high-end photography products and services.
- Wellness Industry
- Opportunity to promote the benefits of de-stressing and relaxation in wellness products and services.
