If you’re a penny pincher that can’t decide what to splurge your savings on, the 50/50 Savings Banks is the smart-spending solution.
The bank, made by innovative and playful product manufacturer Big Mouth Toys, is a clever creation that acts like the game-show favorite device Plinko, which jockeys your dropped coin into a random slot.
Equipped with two small dry-erase whiteboards under the pegged drop-zone, the personalized bank divides the cash between two things users are saving up for, and where your coins fall are left up to the stockpiling powers that be.
This 50/50 Savings Bank that offers split-screen savings is a fun way to stow away your finances, and you can bet your bottom dollar it’s going to be a money-maker.
What's Driving This Trend
- Random Savings Allocation
- Innovative banks can incorporate gamification techniques to encourage and enable consumers to save in a more entertaining way.
- Customizable Savings Strategies
- Banks can develop personalized savings experiences with the aim of engaging the consumer to proactively save towards multiple goals.
- Gamified Financial Management
- Financial institutions and fintechs to build solutions to help users engage with their finances and have fun while saving.
Who This Affects Most
- Banking
- Financial institutions can develop product pipelines which incorporate elements of gamification, as a way of incentivizing customers to save more.
- Consumer Goods
- There is a wide range of potential merchandise items that could feature random allocation in order to grow customer engagement and loyalty.
- Fintech
- Fintechs can target younger and underserved demographics through apps, by leveraging gamification and personalized dealing experiences.
