Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Odorless Wood-Based Shirts

Xiero's 48h T-Shirt is Made from Wood to Keep You Cool for Two Days

— August 30, 2019 — Eco
The German-based startup, Xiero, recently debuted the 48h T-Shirt that's sustainably made from wood and designed to be biodegradable and eco-friendly.

The antimicrobial fabric of the shirt was created from ultra-soft and high-quality material that boasts unique thermoregulating properties to keep you cool and odorless for up to 48 hours. The shirt features a special coating that gives it an extra cooling feature that ensures the shirt and you do not start to sweat. Moreover, the 48h T-Shirt is skin-friendly thanks to its comfortable feel and breathability.

The 48h T-Shirt is perfect for conscious consumers thanks to its sustainable production process and biodegradable fabric. The progressive shirt can be ordered online through Kickstarter and is available in multiple colorways including white, grey, and black in either the v-neck of crew-neck style.
Trend Themes
1. Sustainable Fashion - The 48h T-Shirt made from wood offers a disruptive innovation opportunity in the sustainable fashion industry by providing a biodegradable and eco-friendly alternative to traditional fabric.
2. Thermoregulating Materials - The use of ultra-soft and high-quality material with thermoregulating properties in the 48h T-Shirt presents an opportunity for disruptive innovation in industries like sports apparel and outdoor clothing.
3. Antimicrobial Textiles - Xiero's 48h T-Shirt, with its antimicrobial fabric, opens up disruptive innovation opportunities in industries such as healthcare and hospitality where odor control and hygiene are crucial.
Industry Implications
1. Fashion - The sustainable production process and biodegradable fabric of the 48h T-Shirt create disruptive innovation opportunities within the fashion industry, promoting eco-consciousness and responsible consumption.
2. Sports Apparel - The thermoregulating properties of the 48h T-Shirt's material offer a disruptive innovation opportunity in the sports apparel industry, providing enhanced comfort and performance for athletes.
3. Healthcare - The antimicrobial fabric of the 48h T-Shirt can disrupt the healthcare industry by providing clothing options that help maintain hygiene and reduce the spread of infections in medical settings.
3.2
Score
Popularity
Activity
Freshness