adidas' 3MC Sneaker is Adorned in Beavis & Butt-Head Graphics
Amy Duong — March 13, 2019 — Pop Culture
adidas celebrates the iconic cartoon, 'Beavis & Butt-Head' in the latest iteration of the signature 3MC sneaker silhouette for the season. The new model stems from the previous collaborative project between the two last year, and the new piece features all-over graphic prints.
The uppers are constructed from a canvas material in white, functioning as the foundation before it is decorated in the cartoon graphics. Both Beavis and Butt-Head adorn the sneaker all across the uppers along with the logo and the character's rat friend. As a contrasting accent, the leather heel piece is done up in black along with the dark tongue badge and interior. The uppers sit on top of a white midsole and a gum outsole that readily prepares for skateboarding.
The uppers are constructed from a canvas material in white, functioning as the foundation before it is decorated in the cartoon graphics. Both Beavis and Butt-Head adorn the sneaker all across the uppers along with the logo and the character's rat friend. As a contrasting accent, the leather heel piece is done up in black along with the dark tongue badge and interior. The uppers sit on top of a white midsole and a gum outsole that readily prepares for skateboarding.
Trend Themes
1. Cartoon-themed Footwear - There is an opportunity for brands to collaborate with popular cartoons and create all-over graphic prints on sneakers, appealing to fans of both the brands and the cartoons.
2. Collaborative Sneaker Silhouettes - Collaborative projects between footwear brands and other industries, such as cartoons, can result in unique sneaker designs that resonate with consumers looking for limited-edition and exclusive styles.
3. Skateboarding Sneakers - Skateboarding-inspired sneakers with durable materials and skate-ready features are a growing trend that offers potential for innovation in the sports footwear industry.
Industry Implications
1. Fashion & Apparel - Fashion brands can explore collaborations with cartoons and create unique and marketable products, such as all-over graphic printed sneakers.
2. Entertainment & Animation - Cartoon and animation studios can partner with fashion and footwear brands to create merchandise like sneakers that appeal to their fans, expanding their reach and revenue streams.
3. Sports & Athletics - Sports footwear brands can incorporate skateboarding-inspired elements into their designs to cater to the growing demand for skate-ready sneakers among skateboarders and streetwear enthusiasts.
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