The 3.1 Phillip Lim Resort 2011 lookbook presents the collection as a foggy, mystical composition. The neutral colors on these casual outfits give the entire series a calm and elegant feel.
The soft whites, beiges and grays gives off the vibe of dressing for a chilly Sunday morning. As a resort collection, the simple yet classy pieces would definitely make those lazy mornings outfits easy to put together.
Implications - This misty photography exudes elements of longing and despair. Many consumers are looking for these common emotions to be embodied in certain products, as their purchases can then provide a form of expression for these individuals. Companies should consider how to infuse their commodities with specific emotions that can then be marketed to a broad consumer base.