The 3.1 Phillip Lim Resort 2011 lookbook presents the collection as a foggy, mystical composition. The neutral colors on these casual outfits give the entire series a calm and elegant feel.
The soft whites, beiges and grays gives off the vibe of dressing for a chilly Sunday morning. As a resort collection, the simple yet classy pieces would definitely make those lazy mornings outfits easy to put together.
Implications - This misty photography exudes elements of longing and despair. Many consumers are looking for these common emotions to be embodied in certain products, as their purchases can then provide a form of expression for these individuals. Companies should consider how to infuse their commodities with specific emotions that can then be marketed to a broad consumer base.
Key Themes Behind This Trend
- Misty Imagery
- Brands can tap into consumers' desire for emotion-infused imagery to market their products.
- Soft and Neutral Aesthetics
- The popularity of calm and elegant tones in fashion could extend to other industries such as home decor and beauty.
- Casual Resort Wear
- There is potential for the growth of casual resort wear as consumers seek comfort and simplicity in their vacation attire.
Where This Applies
- Fashion
- Designers can explore the trend of misty and emotional imagery in their marketing campaigns.
- Home Decor
- Soft and neutral aesthetics in fashion could translate to a desire for similar tones and textures in home decor products.
- Beauty
- Neutral and calming color palettes in fashion could inspire a desire for similar shades in makeup and skincare products.
