LEGO has unveiled the 2022 Speed Champions collection slated for release in spring. This collection includes 8 officially-branded sports cars that range from the '1970 Ferrari 512 M' to the 'Aston Martin Valkyrie AMR Pro.' The models in this set are detailed down to the rims accessories fitted on the toy cars, with each being very close to the vehicle it is inspired by.
The car models in the 2022 Speed Champions set consist of roughly 250 pieces to 600 pieces to build, meaning these are intermediate-level LEGO models fit for teens or adults. All toys in this sports car-branded collection retail for $19.99 USD each, making this a very affordable collection when compared to most LEGO products for adults.
Image Credit: LEGO, JB Spielwaren
Key Themes Behind This Trend
- Sports Car-themed Toys
- There is an opportunity for toy makers to create more affordable and detailed sports car-themed toys that target both children and adults.
- Intermediate-level LEGO Sets
- LEGO can consider creating more intermediate-level sets that cater to both children and adult collectors using licensed branding and a focus on details.
- Affordable Collectibles
- There is a growing trend of creating affordable collectibles that target the adult market, such as LEGO's 2022 Speed Champions collection.
Where This Applies
- Toy Manufacturing
- Toy manufacturers can explore the use of licensed branding to create more detailed and affordable toy sets that cater to both children and adult consumers.
- LEGO Retail
- LEGO can create more intermediate-level sets with licensed branding and focus on details to cater to children and adult collectors alike.
- Collectible Merchandise
- More companies can explore creating affordable collectibles with licensed branding targeted at adult consumers, as seen in LEGO's successful 2022 Speed Champions collection.
