For the designer's 2022 resort collection, Rosie Assoulin signed a partnership with High Italian Manufacturing - HIM.Co. SpA. The apparel label – whcih is associated with Wildflower Brands LLC – plans to broaden business in Europe, Asia, and the Middle East with this new venture.
HIM, formerly known as the Onward Luxury Group, is a specialist in manufacture and distribution. According to Chief Executive Officer Max Assoulin, HIM will not be taking a stake in Rosie Assoulin. Instead, the alliance will provide the New York-Based designer the opportunity to further its customer base and company growth.
With its new resources, the brand anticipates bolstering its footwear and accessories with a vegan approach. The brand is available for purchase at several retail partners and through direct-to-consumer channels.
Image Credit: WWD
Key Themes Behind This Trend
- Luxury Collaboration Partnerships
- Luxury brands are seeking innovative collaborations to broaden their customer base and increase brand growth potential.
- Vegan Luxury Products
- Luxury brands are exploring vegan materials to create sustainable and ethical products for their customers.
- Direct-to-consumer Channels
- Luxury brands are integrating direct-to-consumer channels to provide a seamless shopping experience for their customers.
Where This Applies
- Fashion Industry
- Luxury fashion brands can collaborate with manufacturers and explore sustainable materials to create unique products and establish a larger global presence.
- Manufacturing Industry
- Manufacturing companies can collaborate with luxury fashion brands to provide their expertise in creating innovative products and expand their customer base.
- Retail Industry
- Retailers can take advantage of luxury brand collaborations to introduce unique products and provide their customers with exclusive shopping experiences.
