Nike and Jordan Brand has announced the launch of its new collaborative '2021 Día De Muertos' collection, a colorful capsule that celebrates Mexico's famous 'Day of the Dead' holiday on November 2.
The commemorative collection includes new footwear and apparel items such as Siempre Familia-themed 'Air Force 1 Lows' and 'Air Jordan 1 Mids,' a two-toned bomber jacket featuring Mictlán illustrations, and a variety of graphic tees.
The new 'Air Force 1' model comes dressed with intricately embroidered Swooshs, bright orange overlays, debossed patterns, and purple, velvety insoles. Meanwhile, the 'Air Jordan 1 Mid' are equally eye-catching and playful, boasting a jaguar-style print and embroidered Swoosh that takes the form of a flying arrow.
The '2021 Día De Muertos' collection will drop on October 24 via SNKRS in Mexico before being released globally on October 29.
Image Credit: Nike
Key Themes Behind This Trend
- Holiday-themed Streetwear
- The trend of creating festive and cultural streetwear collections celebrates diversity and inclusivity and provides an opportunity for artists and designers to showcase their skills.
- Commemorative Capsule Collections
- Creating exclusive limited-edition collections that celebrate cultural events is a unique way for brands to engage with their consumers and create demand for their products.
- Incorporating Cultural Elements in Fashion
- Integrating traditional elements of different cultures into mainstream fashion lines not only creates a unique aesthetic but also promotes cultural appreciation and awareness.
Where This Applies
- Fashion and Apparel
- The fashion and apparel industry can create exclusive cultural event-themed collections that celebrate diversity and inclusivity.
- Sports Equipment and Apparel
- The sports equipment and apparel industry can incorporate cultural elements into their products, creating a unique and eye-catching aesthetic that resonates with customers.
- Creative Design
- Designers and artists can leverage their skills and creativity to create unique pieces that celebrate cultural events, creating a new market for their work.
