In preparation for the upcoming Día de Muertos collection, Nike introduces a new iteration of the Air Force 1 sneaker model to join the roster in the form of the We are Familia design. The shoe has a warm tonal palette that is made from the canvas at the base foundation for a breathable touch.
It is then detailed with overlaying materials of suede touches and leather by the heel section. It is all done in a clay brown color and elevated by the fuzzy panel Swoosh in a chenille material in green and yellow to add a pop of contrast. The tongue logo patch is just as bright as it reads "We are Familia' in red, blue, and yellow.
Image Credit: Nike
What's Driving This Trend
- Dia De Muertos Sneaker Collection
- There's an opportunity for shoe brands to tap into cultural traditions with new collections.
- Tonal Colorways
- Fashion brands can explore new possibilities by incorporating warm tonal palettes into their products.
- Fuzzy Panel Accents
- Fashion brands can experiment with texture by including fuzzy panel accents on their products.
Who This Affects Most
- Fashion
- Fashion brands have an opportunity to incorporate cultural traditions and explore new colors and textures in their products.
- Footwear
- Shoe brands have an opportunity to create collections inspired by cultural traditions and explore new colorways and textures in their products.
- Retail
- Retail stores have an opportunity to offer products inspired by cultural traditions and with unique textures and colorways.
