This fall, beauty lovers are being treated to the second Hipdot x Tapatío collaboration, this time in the form of a Día De Los Muertos collection that marks the Day of the Dead. For the upcoming Mexican holiday that is observed in early November, the collaborating brands created an inspiring makeup collection complete with products for the face, lips and eyes. There's an 11-shade eyeshadow palette and a trio of loose glitter shades, as well as fun designs like a lime-shaped beauty sponge and liquid lipsticks that resemble miniature bottles of hot sauce.
Within the striking Tapatío x Día De Los Muertos Eye Shadow Palette, there are six neon matte shades, plus black and white bases that can be used for creating iconic sugar skull looks.
What Makes This Trend Stand Out
- Cosmetic Collaborations
- Collaborations between cosmetic brands and non-beauty brands could lead to unique product innovations.
- Holiday-inspired Cosmetic Collections
- Creating makeup collections that celebrate specific holidays or events presents opportunities for seasonal sales and customer engagement.
- Non-traditional Packaging for Cosmetic Products
- Using unique and playful packaging designs for cosmetic products can create a memorable and shareable experience for customers.
Sectors Adopting This
- Beauty Industry
- The beauty industry can continue to collaborate with non-beauty brands to expand their customer base and create unique products.
- Food Industry
- The food industry can explore collaborations with cosmetic brands to reach new audiences and expand their product offerings.
- Design Industry
- The design industry can create playful and memorable designs for cosmetic packaging, adding value and appeal for consumers.
