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Charitable Bathroom Tissue Runways

The 2021 Cashmere Collection: NEW Belle Époque Embodies Glamour

— October 9, 2021 — Fashion
The 2021 Cashmere Collection: NEW Belle Époque runway show recently celebrated its 18th year, showcasing bathroom tissue couture by a lineup of 16 Canadian designers including Brampton's Anisha Kumar, Calgary's FAUN, Toronto's Atelier Volpe and more. Envisioning a future without breast cancer, the designers created intricate and bold pieces that were unveiled in a COVID-friendly and safe presentation, made possible by Kruger Products, the makers of Cashmere.

The runway presentation was also captured for Bell Media's recent Cashmere Couture for the Cure television special on CTV, hosted by The Social’s Melissa Grelo and Etalk’s Tyrone Edwards. The special highlighted the creativity and craftmanship behind each of this year's looks while also featuring commentary from stylist and Cashmere Curator Joe Zee.

"The highly anticipated kickoff to October’s Breast Cancer Awareness Month, the Cashmere Collection heralds the annual return of Cashmere’s awareness and fundraising activities for the cause. This includes a twenty five cent donation from the purchase of each specially marked package of Cashmere sold throughout the month of October (up to maximum of $50,000), towards breast cancer efforts at both the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation. Canadians will also be invited to vote for their favourite Bathroom Tissue Couture creation at Vote Couture for the Cure® on Facebook.com/Cashmere throughout October and join the conversation on social media using #Cashmere21. Cashmere will donate $1 for every vote (to a maximum of $10,000), to the CCS’s breast cancer efforts in the winning designer’s name."

Image Credit: George Pimentel
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