Typically, an Olympic Games has one official poster, but the 2016 Rio Olympics is different from the events of years past in many ways, and it has released a set of 13 official posters by South American artists. 12 of the posters' artists come from Brazil, with the 13th coming from neighboring Colombia.
The diversity of posters isn't simply a result of a noncommittal judges panel. As a country of 200 million people with ethnically diverse backgrounds, the posters are meant to represent the cultural diaspora throughout the massive nation.
As such, the 2016 Rio Olympics posters' designs vary greatly. Street artist 'Kobra's' poster uses a collage-like method to paste photos of a child in front of the famous Christ the Redeemer statue, while others are completely abstract, even eschewing the classic five colors of the Olympic rings.
What Makes This Trend Stand Out
- Diverse Olympic Posters
- Opportunity for artists and designers to create inclusive and culturally representative artwork for major sporting events.
- Ethnic Diversity in Art
- Potential for showcasing different cultural backgrounds and perspectives through diverse artwork.
- Collage-like Artistic Expression
- Emerging trend of using collage techniques to create visually captivating and unique artwork.
Sectors Adopting This
- Art and Design
- Opportunity for artists to create inclusive and culturally representative artwork for various events and projects.
- Sports and Entertainment
- Opportunity for event organizers to promote diversity and inclusivity through artwork and branding.
- Graphic Design and Advertising
- Opportunity for designers to explore collage techniques and create visually captivating and unique designs.
