Our 2013 Industry Trends offer companies insight into the various changes happening in business today. Understanding these shifts is key to staying ahead in a competitive market.
Many companies rely on gut instinct when going through the innovation process, but this does not give much focus to the end goal. By examining the various trends that will become popular, businesses put themselves in a strategic position. Innovation then happens through looking at crowdsourced material, and allows businesses to understand the desires of consumers.
The 2013 Industry Trends cover a variety of different sectors, including fashion, technology and pop culture. We encourage users to not only look at trends within their industry, but outside too, as this will spark even more creative ideas.