Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Celeb Social Media Stats

The 2011 MTV VMAs Infographic Demonstrates the Importance of Social Media

— September 9, 2011 — Pop Culture
The MTV Video Music Awards have always been my favorite awards show due to their unpredictability and high entertainment value, but the How People Used Social Media to Watch the 2011 MTV VMAs Infographic demonstrates just how many different ways the award show was viewed this year.

With sections devoted to Twitter activity (which went from 200,000 tweets when the show started to 500,000 by the time it ended, much of it due to the announcement of Beyonce’s pregnancy, which broke Twitter records) and Top Hashtags (#VMA took the top spot, while #justinbieber, #joejonas, #VMAS, and #mileycyrus rounded out the top 5). Which brings me to my next point: since when is Joe Jonas relevant again?

Interestingly enough, according to the How People Used Social Media to Watch the 2011 MTV VMAs Infographic, 65% of viewers were female and only 35% were male. Guys, you’re missing out. The VMAs are always a good time and this year, social media played a huge role in how audiences enjoyed the show.
Trend Themes
1. Social Media Engagement - The high engagement rate of viewers during the MTV VMA 2011 demonstrates the importance of boosting social media presence.
2. Hashtag Marketing - The success of hashtag marketing in the 2011 MTV VMA opens an avenue for other businesses to increase their social media engagement through strategic use of hashtags.
3. Gender Marketing - Analyzing gender demographics can help businesses tailor their marketing strategies based on the preferences of their target market.
Industry Implications
1. Entertainment Industry - The entertainment industry can take advantage of social media to boost their engagement with the audience and increase brand awareness.
2. Social Media Platforms - Social media platforms can develop new features to enhance viewers' engagement and interaction with live events like award ceremonies.
3. Marketing Industry - The marketing industry can learn from the VMA 2011 success and develop new strategies to deliver a compelling social media experience to their target audience.
1.9
Score
Popularity
Activity
Freshness