The MTV Video Music Awards have always been my favorite awards show due to their unpredictability and high entertainment value, but the How People Used Social Media to Watch the 2011 MTV VMAs Infographic demonstrates just how many different ways the award show was viewed this year.
With sections devoted to Twitter activity (which went from 200,000 tweets when the show started to 500,000 by the time it ended, much of it due to the announcement of Beyonce’s pregnancy, which broke Twitter records) and Top Hashtags (#VMA took the top spot, while #justinbieber, #joejonas, #VMAS, and #mileycyrus rounded out the top 5). Which brings me to my next point: since when is Joe Jonas relevant again?
Interestingly enough, according to the How People Used Social Media to Watch the 2011 MTV VMAs Infographic, 65% of viewers were female and only 35% were male. Guys, you’re missing out. The VMAs are always a good time and this year, social media played a huge role in how audiences enjoyed the show.