The MTV Video Music Awards have always been my favorite awards show due to their unpredictability and high entertainment value, but the How People Used Social Media to Watch the 2011 MTV VMAs Infographic demonstrates just how many different ways the award show was viewed this year.
With sections devoted to Twitter activity (which went from 200,000 tweets when the show started to 500,000 by the time it ended, much of it due to the announcement of Beyonce’s pregnancy, which broke Twitter records) and Top Hashtags (#VMA took the top spot, while #justinbieber, #joejonas, #VMAS, and #mileycyrus rounded out the top 5). Which brings me to my next point: since when is Joe Jonas relevant again?
Interestingly enough, according to the How People Used Social Media to Watch the 2011 MTV VMAs Infographic, 65% of viewers were female and only 35% were male. Guys, you’re missing out. The VMAs are always a good time and this year, social media played a huge role in how audiences enjoyed the show.
What Makes This Trend Stand Out
- Social Media Engagement
- The high engagement rate of viewers during the MTV VMA 2011 demonstrates the importance of boosting social media presence.
- Hashtag Marketing
- The success of hashtag marketing in the 2011 MTV VMA opens an avenue for other businesses to increase their social media engagement through strategic use of hashtags.
- Gender Marketing
- Analyzing gender demographics can help businesses tailor their marketing strategies based on the preferences of their target market.
Sectors Adopting This
- Entertainment Industry
- The entertainment industry can take advantage of social media to boost their engagement with the audience and increase brand awareness.
- Social Media Platforms
- Social media platforms can develop new features to enhance viewers' engagement and interaction with live events like award ceremonies.
- Marketing Industry
- The marketing industry can learn from the VMA 2011 success and develop new strategies to deliver a compelling social media experience to their target audience.
