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$1.2 Million Copper Cars

This Vintage 1965 Mercer Cobra Roadster is Up for Auction

— August 12, 2011 — Autos
For those with a love of vintage automobiles and some pretty deep pockets, this 1965 Mercer Cobra Roadster is sure to pique your interest. This stunning copper car was designed by the famous American automobile designer, Virgil M. Exner and is about to go up for auction in Monterey, California.

If you find yourself looking at the pictures of this stunning 1965 Mercer Cobra Roadster keep in mind it can be yours for an estimated $800,000 to $1.2 million. This ride was designed to showcase the use of copper and brass in an automotive design, and will truly be a show-stopping prized possession for whoever is lucky enough to own it.

Implications - Many consumers continue to favor vintage, repurposed finds. Companies who take older products that were built to last and restore them will likely find these products instantly attain an aura of quality and value to perspective consumers.
Trend Themes
1. Vintage Automobile Collecting - There is a growing interest among collectors to acquire vintage and rare automobiles, which presents a disruptive innovation opportunity for auction companies and restoration shops.
2. Repurposing and Restoration - There is a trend towards repurposing old items and restoring them to their former glory, which presents a disruptive innovation opportunity for restoration shops and designers.
3. High-end Luxury Items - There is a continued trend towards acquiring high-end luxury items such as vintage automobiles, which presents a disruptive innovation opportunity for luxury car makers.
Industry Implications
1. Auction Houses - Auctions houses can benefit from the trend towards acquiring vintage automobiles by creating new events and auction formats that cater to this market.
2. Restoration Services - Restoration services can benefit from the trend towards repurposing and restoring old items by developing new restoration techniques and marketing strategies that highlight the value of restored products.
3. Luxury Car Makers - Luxury car makers can benefit from the trend towards acquiring high-end luxury items like vintage automobiles by creating specialized lines of vintage-inspired luxury cars that capture the essence of classic cars with modern amenities.
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