Black Golfer-Celebrating Capsules

Eastside Golf, a prominent golf lifestyle brand known for its fashion-forward approach, has unveiled the "1961 Project." This significant initiative shines a spotlight on the invaluable contributions of Black golfers to the sport's evolution. Specifically commemorating the year 1961, a pivotal moment in golf history when the PGA of America eliminated its exclusionary Caucasian-only clause, the project is a celebration of the advancements achieved by Black golfers and a commitment to fostering a more inclusive future in the world of golf.

Co-founders Olajuwon Ajanaku and Earl Cooper underscore the importance of this historical year, emphasizing the strides made by Black golfers and their ongoing dedication to promoting diversity and inclusion within the sport. Key highlights of the "1961 Project" encompass a range of elements, including the "Change. 1961 Eastside Golf x Jordan" three-shoe collection featuring exclusive designs in collaboration with Jordan, set to launch later this month. Additionally, there is a diverse apparel collection consisting of 12 items, including tees, polos, hoodies, jogging sets, tracksuits, and accessories. The project also marks the debut of "UNBANNED 1961," a two-minute film that encapsulates the journey of golf towards inclusivity. Furthermore, it includes the inaugural Eastside Golf Invitational in San Diego, with proceeds dedicated to supporting Morehouse College.

This initiative not only commemorates a pivotal moment in golf history but also serves as a catalyst for propelling the sport toward a more inclusive and equitable future.