Contemporary fashion label HUMAN MADE works in collaboration with streetwear imprint Girls Don't Cry on a capsule collection entitled '1928 Kyoto.' The joint initiative is true to its namesake as it is exclusively available at the 'HUMAN MADE 1928' location in Kyoto.
The latest capsule highlights bold blue as the predominant hue in place of the usual red. It decorates co-designed graphics that nod to both contributing brands across a series of tees, bags, hoodies, and a plethora of accessory options. The range includes the HUMAN MADE Pizza hoodie, the two different sizes of canvas totes, a container, keychains, pains, stickers, phone cases, socks, mugs, and more. All of the goods translate Verdy's design language, exploring different themes with both of the brand's logos.
What Makes This Trend Stand Out
- Collaborative Streetwear
- Opportunity for brands to collaborate and create limited edition streetwear collections.
- Place-based Capsule Collections
- Potential for brands to create exclusive capsule collections that are only available at specific locations.
- Variety of Accessories
- Growing demand for streetwear accessories, providing opportunities for brands to expand their product offerings.
Sectors Adopting This
- Fashion
- Fashion brands can seize the opportunity to collaborate with other brands and create unique limited edition collections.
- Retail
- Retailers can create exclusive capsule collections for specific locations to drive foot traffic and increase sales.
- Accessories
- Accessory brands can capitalize on the growing popularity of streetwear by offering a variety of streetwear-inspired accessories.
