In an effort to appeal to millennials looking for a more premium craft soda experience, Pepsi has introduced its new 1893 Cola. With slick new packaging and a retro-inspired flavor, the new sodas provide a different way for fans to experience Pepsi.
The 1893 Cola line consists of two new flavors: 1893 Original Cola and 1893 Ginger Cola. The name of the products refers to the year that Pepsi was founded, back when it was known as 'Brad's Drink.' In addition to the vintage branding, the recipe for the premium sodas also pays tribute to the brand's legacy. Like the original Pepsi formula, the new drink features kola nuts, as well as sparkling water and certified fair trade sugar.
By combining elements of tradition with a modern look, the new line is likely to appeal to millennials looking for a more unique soft drink experience.
The 1893 Cola Line Celebrates Pepsi's History
Katherine Pendrill — March 25, 2016 — Lifestyle
References: fortune & brandeating